What to expect at Dubai Shopping Festival 2020

Everything you need to know about this year’s edition of the Dubai Shopping Festival

Dubai Shopping Festival returns for its 25th edition and is set to transform the city into a must-see showstopper. The city’s malls and shopping destinations come to life during the annual extravaganza from 26 December 2019 to 1 February 2020 when shoppers will find unbeatable deals on everything from fashion and jewellery to electronics and accessories. While famed for being one of the world’s biggest shopping festivals, this month-long celebration isn’t just about shopping sprees. Here’s all that’s in store for you this year.

Shopping spree

Incredible sales


This festive period ushers in some of the most awaited sales and promotions of the year. Malls, retail spots, local markets and shopping destinations across Dubai will offer discounts from 25% to 75% off select collections. There’s something for everyone, with deals on gold and jewellery, interiors, fashion, toys and cars throughout the month-long celebrations. Spruce up your wardrobe, update your gadgets or find memorable gifts for the holiday season – Dubai Shopping Festival is the ultimate excuse for a shopping spree.

Fireworks fun

Dazzling displays


Don’t miss the spectacular fireworks displays planned for the 25th edition of Dubai Shopping Festival. Set to light up the city’s skies like a canvas with bright lights and colours, shows will take place every weekend throughout the festival across several locations in the city. Make sure you head over early for the best vantage points at The Beach at JBR, the bustling waterfront promenades of Al Seef and beachside entertainment hub La Mer. All three venues also host a variety of restaurants and lounges and children’s play areas, so you can make it an evening to remember with the family.

Citywide celebrations

Showstopping experiences


The city is bursting with cultural celebrations and family-friendly activities to mark Dubai Shopping Festival’s silver jubilee. Malls are the place to be this year with a packed calendar of musical acts, roaming entertainment and stage shows lined up to delight all ages. Watch thrilling acts, witness exquisite creativity, listen to live music and join in the family fun this season.

Musical performances

Stars in Dubai


Dubai Shopping Festival is set to welcome international musicians for live shows across the city. With a variety of concerts planned at Dubai’s many trendsetting venues, residents and visitors alike will be able to purchase tickets through Dubai Calendar’s app and website. See live performances by top talent from around the world, from international heavyweights to homegrown icons. Be on the lookout for many outdoor sporting events, cultural displays and live entertainment making this one of the most memorable festivals to date.

Raffles and prizes

Big wins round the corner


Last year’s edition of Dubai Shopping Festival brought some exciting raffles your way, so expect a whole lot more during the festival’s 25th anniversary. Get ready for exciting deals and offers on a weekly and daily basis – but that’s not all. From 30 October 2019 until 1 February 2020 shoppers are in for a treat as every purchase of AED200 gets you a raffle ticket with the chance to walk away with a brand new Infiniti Qx50 and AED200,000. One lucky winner will even take home a mega-prize of AED1,000,000 thanks to Infiniti.

What’s more, throughout the 25th edition Nissan will give away a car every single day to winners of the Nissan Grand Raffle. All you have to do is purchase non-fuel items from EPPCO or ENOC stations worth a minimum AED25

Market OTB

Shop outdoors


Showcasing the best from emerging local and international designers, Market Outside The Box at Burj Park is a shopping experience that goes beyond the traditional walls of a mall. The open-air extravaganza is back from 16 January to 1 February 2020, linking talented brands with savvy shoppers during the city’s most famous retail season, making it the go-to destination for artisanal buys. The event will feature a packed lineup of live entertainment with music, drama and dance. No market experience is complete without good food, and Market OTB is home to a host of food trucks as well as some of Dubai’s most popular homegrown eateries.